Better products are our business.
Orchard Street Associates helps growing companies build products with impact.


Fractional leadership
Hands-on guidance to align your teams, process and go-to-market strategy to unlock revenue.
Product strategy
We help you spot opportunities, shape roadmaps, and bring products to market quickly.
AI adoption
We turn AI into practical tools your customers actually use, and create efficiencies for your business.
What we do
Product discovery
We uncover the right problems and design the right solutions before you build.
Talent development
We help you hire smart and upskill your team to grow with the needs of your business.
Product development
From mobile to software to hardware, we build products customers love and businesses can scale.












Sample engagements
Hardware/software advisement
Product and technology advisor to early-stage startup using predictive AI and connected devices to model natural hazards and provide real-time warnings.
Zero-to-one building
Hands-on execution with talent-discovery startup for professionals, aiming to restore humanity to the hiring process while leveraging technology for speed and precision matching.
Organizational transformation
Org design and talent consulting for growth-stage enterprise software company transitioning from sales-led to product-led.
Portfolio expansion
Strategic product development for adtech startup to improve audience engagement for brand advertisers.


Meet our team
Bryan Keefer Principal
Extensive experience in digital product development, ranging from enterprise SaaS to eCommerce, mobile, hardware/software applications. I’ve consulted and worked in marketing tech, ad tech, fitness, media, and CPG.